Twitter is bae. Do people even say bae anymore? Whatever. Twitter is one of the loves of my life. It’s the first social media account I created when I started blogging, and I’ve been tweeting for over two years now. In my opinion, it’s the most personable social media platform because it’s less image based and more words, (which I love because I’m not the best photographer).
In short, I love Twitter. It is a great place to find a supportive community, no matter what your interests are and, if used correctly, Twitter can help you drive loads of traffic to your blog!
Nearly half of my blog views come from Twitter alone and they’re not just coming from tweeting out my latest blog posts.
After playing around with Twitter for a little over two years, I kinda figured out what works and what doesn’t, and it would be selfish of me not to share what I’ve learned with all of you! Here are 10 tips for using Twitter to promote your blog, gain loads of traffic, and build engaging, (and lasting), relationships with your readers!
How To Use Twitter To Drive Traffic To Your Blog
The Blogging Babes Guide for Using Twitter to Promote Your Blog
1. A Kick-Ass Bio
Your bio is the place to introduce yourself to your new followers. You can’t put much there, (only 160 characters), so make sure you include only what’s important, but don’t worry, no pressure! It’s best to include what you do. If you’re a blogger, mention what you blog about in your bio. If you’re an artist, mention it. This lets your followers know what you do and what kind of content they should be expecting from you.
You also want to add a little of your personality into your bio. Mention some of the things you love, mention hobbies or traits that describe you, or choose a quote that resonates well with you.
Twitter allows you to add one link, so choose wisely. It’s best to choose your most important link, the place you want the most traffic to. You can use your blog home page link, or you can update it every time you release new content, that’s up to you. There’s also the option to use Linktree or similar apps, that allow you to share multiple links through one “housing” link.
2. Follow People
Following other people on Twitter is a great way to not only grow your own following, but also find great content or help! There are no real rules to following people on Twitter. You can choose to follow everyone, or keep your following list to an exclusive group of people only. You do, however, want to follow people that do what you do. Follow bloggers, content creators, influencers, etc. You can stick to following people who only blog about the same thing as you, or you can broaden your horizons and follow people who are interested in a variety of topics, (which is what I recommend).
Some people enjoy using follow threads to grow their following on Twitter. These are usually done by someone tweeting out an announcement of their follow thread, asking you to follow them and retweet their tweet, and then you follow all others who participate. Some people have found great success in growing a following and finding new people to engage with using follow threads.
But one key thing you need to remember when following people: absolutely no one is required to follow you back. Don’t follow people, who’s content you’re not even really interested in, just because you want a follow back, just to later unfollow them when you don’t get what you want.
My general rule as far as following people on Twitter is: only follow people you’re either interested in getting to know better, who’s content you like, or who you find enjoyable.
Twitter like invented the hashtag, so you better be using them. Hashtags allow people who aren’t following you to see your tweets, which means more exposure, which in turn leads to more traffic to your blog!
Don’t overdo it by adding like 10 related hashtags though. Keep it to 3, tweets with 3 hashtags have been proven to perform the best. Make sure you’re only using hashtags that relate to your posts. You’ll be sure to annoy people who are looking for something specific through a hashtag when you’re using it for your unrelated content, and you’re on Twitter to make friends, not enemies. Behave.
Once again, there is absolutely nothing wrong with self promo or trying to make friends, but it’s best to leave self promo for outside the DM’s.
Don’t be afraid to share any affiliate links or discount codes on Twitter. You gotta make that money somehow and there’s no shame in the hustle. But please don’t just drop affiliate links all day long. You’re gonna make yourself look spammy, and people will be less likely to click on them for that reason. If you spend less time just dropping affiliate links and more time engaging and making friends, you’ll find that people will be more likely to buy what you’re essentially selling.
Also, and this is a biggie, make sure you’re following the rules of the affiliate program you’re a part of or the rules of the brand who is endorsing the sponsorship before posting a link. Some programs have strict rules about posting affiliate links on social media, or they have a separate program for them, so read up, because you don’t want to get booted because you didn’t follow their rules.
Now go out there and make Twitter your bitch!
Oh and be sure to follow me on Twitter! I share blogging tips and I tweet about how much I love churros and stuff! It’s a good time, I promise!