Drugstore makeup brands have been killing it recently!
For a while it felt like you need to spend a lot of money on makeup that was high quality. But not anymore! Affordable brands have been releasing high quality drugstore makeup products more frequently and that has totally changed the game!
Here are 21 of the best of the best drugstore makeup products!

21 Best drugstore Makeup Products You Need To Try!
This post may contain affiliate links. If you make a purchase through these links I will make a commission, at no additional cost to you. You can read more about affiliates in my disclaimer. Thanks for all the support!
e.l.f Poreless Putty Primer
Topping the list is one of the absolute best drugstore makeup products ever! (And all of those 5 star reviews prove it!).
The e.l.f Poreless Putty Primer is the skin perfecting primer. Infused with squalane, a non irritating, non-greasy super moisturizer, skin is kept hydrated and makeup is locked in place all day long. It goes on skin smoothly and evenly to cover imperfections and minimize the look of pores, creating the perfect base for your makeup.
You can get the e.l.f Poreless Putty Primer in three different formulations. There’s the original Putty Primer, the Matte Putty Primer, and the Luminous Putty Primer. No matter what your makeup preferences are, e.l.f has got you covered!
If you’re wondering how to apply it, your finger will do the trick. But if that’s not your jam, e.l.f has the perfect brush for flawless putty primer application!
NYX Butter Gloss
This stand-out product has been around for a little while, but it’s quickly gaining it’s much deserved popularity now that glossy lips are in again.
With a wide variety of gorgeous and vibrant colors, the NYX Butter Gloss gives lips the perfect amount of sheer color and shine! They glide on smoothly and offer a glossy look without the stickiness! Wear them alone for sheer color, or top off your favorite lipstick with a little shine!
Available in 21 stunning, and deliciously-named shades, you’re sure to find one you love! (My favorites include Creme Brulee, Fortune Cookie, and Praline).
L’Oreal Lash Paradise Mascara
This mascara, which is almost an exact dupe for an iconic high end one, is truly one of the best makeup products you can get at the drugstore.
The L’Oreal Lash Paradise Mascara easily gives lashes a longer and more voluminous look thanks to the super soft, wavy brush. Lashes also stay soft and feathery with no clumping or stiffness. No wonder this mascara is a best seller!
e.l.f Bite Size Eyeshadow Palettes
Honestly, what’s better than a 4 pan palette filled with high quality shadows that costs $3? Yes, you read that right, $3.
The e.l.f Bite Size Eyeshadow Palettes have a creamy formula that is pigmented and easily blendable. The color pay off is huge for these little guys, and they last! And with so many color stories to choose from, these are a true drugstore essential!
My favorite Bite Size Palettes are Rose Water, Acai You, and Cream & Sugar!
L’Oreal Full Wear Infallible Concealer
Dupe alert! This concealer rivals a best selling high end one, the Tarte Shape Tape Concealer, but at a much lower cost!
The L’Oreal Infallible Full Wear Concealer provides the highest coverage to cover up pretty much anything. It won’t transfer, break apart or fade throughout the day. And although coverage is intense, it doesn’t feel heavy or greasy, and keeps skin looking natural. All of that makes it one super essential makeup product!
Maybelline Lash Sensational Mascara
Not only is this one of the best drugstore mascaras out there, it’s also one of the absolute best drugstore makeup products out there!
The Maybelline Lash Sensational Mascara comes equipped with a patented fanning brush with layers of bristles to really coat lashes and gives them a fuller look. The formula gives lashes a bold look and goes on easily, no clumps or flakes either. Just naturally full looking lashes.
NYX Micro Brow Pencil
If you’re looking to give your eyebrows a more full, but still natural, look, this one’s for you!
The NYX Micro Brow Pencil makes doing your brows really simple! The thin tip makes drawing fine lines easier, allowing you to give your brows a naturally fuller shape and definition The retractable tip goes up easily for more product and the attached spoolie makes shaping and brushing brows a breeze!
Wet N Wild Mega Glo Highlighting Powder
I fell in love with these crazy affordable highlighters years ago and I swear I haven’t stopped talking about them since.
The Wet N Wild Mega Glo Highlighting Powders come in 3 neutral shades that can be used to give skin a subtle glow, or packed on for a more blinding highlight. The formula is silky smooth and super pigmented, but easy to blend and long-lasting!
My forever go-to shade is Precious Petals, which gives skin the prettiest glow!
Maybelline Lifter Gloss
Gloss is having a moment again, and it’s been welcomed back with open arms. Especially now with the new killer formulations, gorgeous colors, and pretty packaging!
The Maybelline Lifter Gloss fits all of the above. Formulated with hyaluronic acid, lips are kept hydrated all day long. The large wand makes application super quick and they give lips the most gorgeous glossy shine.
These are for sure going to be a staple in my makeup collection! My absolute favorite shade at the moment is Ice, a super pretty sheer light pink!
e.l.f 16-HR Camo Concealer
Don’t we all just love a good concealer? Especially one that effortlessly hides imperfections and dark circles like they aren’t even there!
The e.l.f 16-HR Camo Concealer is full coverage and long-wearing, making it the perfect thing to hide dark circles. The creamy formula applies easily and blends like a dream. The long-lasting formula keeps this concealer on all day, without any creasing or breaking apart!
The e.l.f 16-HR Camo Concealer is available in 26 shades, with varying undertones, so finding your perfect shade is easy!
Maybelline Fit Me Loose Finishing Powder
This face powder is the perfect product for finishing off your makeup base! And just like the foundation from the same line, it’s hands down one of the best drugstore makeup products you could buy!
The Maybelline Fit Me Loose Finishing Powder is lightweight while also providing a hint of color and shine free coverage. Your foundation will stay locked in place all day with this finishing powder! Plus you get so much product at a total steal!
Milani Rose Powder Blush
This blush has been one of the best drugstore makeup products for a while now and there’s really no surprise!
The packaging is stunning, but the products performance outshines even that. The Milani Rose Powder Blush is super pigmented, so achieving color is easy. But it’s also a super lightweight powder, so color is buildable and blends easily. It comes in both shimmer and matte shades, perfect for a pretty, soft, and natural flush.
Wet N Wild Perfect Pout Gel Lip Liner
Would you believe a lip liner that costs less than $5 would be one of the best drugstore makeup products ever? (I honestly consider it one of the best makeup products ever, period).
The Wet N Wild Perfect Pout Gel Lip Liner glides onto lips seamlessly, giving lips a flawless outline. The colors last and are totally smudge and budge proof!
Thanks to it’s non-drying and super comfortable formula, it can be used all over the lips. Just pop one on as an all over lip color, with a hint of gloss on top, and you have an easy and super stunning lip look!
Every shade is beautiful, but my number one go-to is Bare To Comment, a perfect pink-nude!
Revlon Super Lustrous Lipstick
This lipstick isn’t a cult classic for no reason!
The Revlon Super Lustrous Lipstick is the perfect vibrant, creamy lipstick. It applies easily and smoothly, and color lasts all day long. The formula is infused with vitamin E and avocado oil giving a truly hydrating feeling to your lips. (And keeping them hydrated and vibrant all day long).
It also comes in 91, yes 91 shades! So there’s definitely something for everyone!
Maybelline Fit Me Matte + Poreless Foundation
Formulated for those with normal to oily skin, this foundation keeps skin looking flawless and shine free all day long!
The Maybelline Fit Me Matte + Poreless Foundation is a lightweight and buildable foundation that leaves a seamless matte and natural finish. It features micro powders to control oil and blur pores. It has long lasting power, staying in place all day long, and doesn’t oxidize on the skin.
One of the most exciting things about the Maybelline Fit Me Matte + Poreless Foundation is the shade range- 40 shades to choose from!
Milani Strobelight Instant Glow Powder Highlighter
With a wide range of truly stunning shades, and a super easy to use formula, these highlighters are nothing short of amazing!
The Milani Strobelight Instant Glow Powder Highlighter features light reflecting pearls to give skin a flawless and beautiful glow. Buildable product allows you to customize and give your highlight a natural look or make it more blinding. This highlighting powder is perfect for beginners, or anyone who’s ever been scared of using highlight, and everyone in between!
Physicians Formula Butter Bronzer
This is one of those best selling drugstore makeup products that both bloggers and consumers are constantly raving about. And it’s really no surprise that so many people love it!
The Physicians Formula Butter Bronzer is one of the best bronzers on the market. It’s creamy and soft, giving off a unique powder/cream texture. It melts into skin and blends easily, giving skin that glow from within finish! And it lasts all day, so no need for touch ups!
L’Oreal Infallible Fresh Wear Foundation
A foundation that lasts all day and still allows the skin to breathe? Sign me up!
The L’Oreal Infallible Fresh Wear Foundation is one of the best drugstore makeup products ever. It provides medium to full coverage that’s, like mentioned above, breathable. So no more heavy, cakey, uncomfortable foundation. Application is smooth and skin is left looking fresh and natural. It’s also formulated with SPF, which is always a nice bonus!
The L’Oreal Infallible Fresh Wear Foundation comes in 30 shades!
NYX Epic Ink Liner
Half of getting a perfect winged liner, is having a good eyeliner to work with!
If you’re on the hunt for an easy to work with eyeliner, look no further! The NYX Epic Ink Liner is seriously one of the best liners out there! Featuring a precision felt brush tip, this eyeliner helps you get the sharpest wing and most precise lines ever. It’s insanely pigmented, and waterproof so color goes on and stays on, boldly.
Wet N Wild Color Icon Eyeshadow Palette
Once again, Wet N Wild giving us quality products for crazy affordable prices. This time it’s a 10 pan eyeshadow palette for less than $10!
The Wet N Wild Color Icon Eyeshadow Palettes are a drugstore makeup essential. They’re pigmented, super soft and the formula is so buttery and blendable. There are so many color combos to choose from. And each palette comes with a matte transition shade for easy blending, so it’s all you really need!
The Wet n Wild Color Icon 10 Pan Eyeshadow Palettes come in 8 shades. I’m a major fan of Rose In The Air, (which is a total dupe for the Anastasia Beverly Hills Modern Renaissance palette), and Not A Basic Peach, (which is a perfect everyday palette with a pop of color!).
Airspun Loose Face Powder
Another cult favorite that had to get a shout out in this post!
The Airspun Loose Face Powder is a translucent setting powder, that’s been around literally forever! It has a finely milled formula and goes on so seamlessly. It keeps foundation from moving and helps control excess oil and shine. The end result? Skin that’s truly flawless! Plus, it comes with so much product, so you’ll basically never run out!
Check out the full review here: Coty Airspun Review

Read More:
8 Affordable Makeup Brands You Need To Try
The Best Makeup Products Under $10
Must Have Wet N Wild Products

Leave a Reply