Good makeup doesn’t have to be expensive. In fact, there are so many affordable makeup brands out there that help make high quality makeup accessible to everyone!
And instead of you searching high and low for which affordable makeup brands you need to try, I made this list just for you!
Here are the 8 affordable makeup brands you need to try that offer low prices on amazing products!
8 Affordable Makeup Brands You Need To Try! | The Best Drugstore Makeup Brands
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elf Cosmetics
elf Cosmetics had to be the first brand I featured in this post, because it’s one of the most affordable makeup brands out there! And by one of the most affordable makeup brands out there, I mean they sell products as low as $1! Yes, $1!
Most of the products sold by elf Cosmetics fall under $10, with no single product being more than $20! And don’t worry, the quality is there! So many products from elf Cosmetics have become absolute must-haves for the makeup obsessed, professional makeup artists, and every day users alike. And with the high payoff, long-lasting formulas, and easy to work with products it’s no surprise elf has become a holy grail brand for so many!
My three must-have products from elf Cosmetics include the elf Cosmetics Poreless Putty Primer, the elf Cosmetics 16HR Camo Concealer, and the elf Cosmetics Lip Exfoliator.
And if you’re looking for more stellar product recommendations from elf, check out The Best Of elf Cosmetics.
NYX Cosmetics
NYX is a well known affordable makeup brand among beauty lovers. Their products are top-notch, most being comparable to their higher end counterparts. NYX is also known for their high quality bright, fun, and colorful makeup products like vivid and pigmented eyeshadow palettes, stunning glitters, and bold lip colors.
Products from NYX Cosmetics range from under $10 to a little over $30, which makes this beauty brand a really amazing affordable option!
My absolute favorite products from NYX Cosmetics are the NYX Micro Brow Pencil, the NYX Can’t Stop Won’t Stop Foundation, and the NYX HD Finishing Powder.
Maybelline
Maybelline is a drugstore cosmetics brand almost everyone is familiar with. This affordable makeup brand has been around for a long time. Back when no one knew what they were doing when it came to makeup, everyone was using this mascara and this foundation from Maybelline. (Not knocking the products, just that everyone was a little lost when it came to makeup back then).
We as a society have gotten better at makeup application since the days of too orange foundation and clumpy lashes. And during all that time, Maybelline has been busy releasing hit after hit.
The best products from Maybelline, in my opinion, are the Maybelline Cheek Heat Gel-Cream Blush, The Maybelline Fit Me Matte + Poreless And Dewy + Smooth Foundations, and the Maybelline Lash Sensational Mascara.
Check out The Best Of Drugstore Makeup | The Best Of Maybelline for more best-selling, and super affordable, Maybelline products!
BH Cosmetics
BH Cosmetics is one of the most underrated affordable makeup brands out there! Many people have yet to try their products, and they’re totally missing out!
They’re mostly known for their eyeshadow palettes, and that is where they truly shine! The eyeshadow palettes from BH Cosmetics offer a wide range of pigmented shades for about half the price of their competitors.
My absolute favorite eyeshadow palette from BH Cosmetics is the Take Me Back To Brazil Palette. This palette features every color you could possibly dream of, all packed into a perfect sized crazy-pigmented palette! (Read more: BH Cosmetics Take My Back To Brazil Palette Review + Swatches).
Some more best-selling products from BH Cosmetics include the BH Cosmetics Studio Pro Contour Palette, the BH Cosmetics 15 Piece Brush Set, and the BH Cosmetics Blushing In Bali Blush and Highlighting Palette.
Colourpop
When you think of Colourpop you probably think of how trendy, popular, and fun their products are. You also probably think about their non-stop releases of high quality and stunning makeup products. But the coolest thing about Colourpop is how affordable all of their products are!
Pigmented and gorgeous eyeshadow palettes for under $20, lipsticks in every shade and formula for less than $10, and long-lasting foundations you’ll be sure to find your shade in! Colourpop has a product for everyone, and with so many new releases, that are cheap af, there’s always something new and exciting to try out!
My can’t-live-without products from Colourpop are the Colourpop Pretty Fresh Tinted Moisturizer, the Colourpop Lippie Pencils, and the Colourpop Blush Crush Eyeshadow Palette.
Milani
Milani is another drugstore brand that is seriously underrated! You may or may not be familiar with Milani, but either way their products are a must-try!
From the exceptional quality of their products, to the stunning gold packaging, Milani feels more like a luxury makeup brand than one you can get from the drugstore. But with most products coming in at under $20, it’s a must-try affordable makeup brand.
Some must-have products from Milani include the Milani Conceal + Perfect Foundation, the Milani Rose Powder Blush, and the Milani Strobelight Instant Glow Powder.
L’Oreal
L’Oreal is a really well known, and iconic, drugstore makeup brand. And with so many best-selling products to choose from, it’s no wonder this line is so well-loved.
Even though L’oreal falls on the higher end of drugstore makeup pricing, it’s still a budget-friendly brand. Most of their products fall under $20! Their products perform so well too, they’re total dupes for some higher end products!
My favorite products from L’Oreal are the L’Oreal Lash Paradise Mascara, the L’Oreal Color Riche Lipsticks, and the L’Oreal Infallible Paints Blush.
Wet N Wild
Finishing this list off with another one of the most affordable makeup brands out there!
Wet N Wild has been a favorite brand for so many for so long, and for good reason. Their products are extremely affordable, some even being as low as one dollar! But Wet N Wild doesn’t compromise on quality either. Their products are long-lasting, pigmented, and easy to work with.
The best products from Wet N Wild are the Wet N Wild Perfect Pout Gel Lip Liner, the Wet N Wild MegaGlo Highlighting Powder, and the Wet N Wild Eyeshadow Quads.
Check out The Best Wet N Wild Products for more affordable recommendations!
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