The Tarte Shape Tape Concealer. I’m sure you’ve heard of it by now, being as it’s one of the most raved about makeup products ever.
Beauty bloggers, Youtuber’s, and people everywhere call the Shape Tape Concealer their must-have concealer. Claims of it being the best for covering the darkest of circles and biggest of blemishes. Thousands and thousands of reviews talking about how it doesn’t budge, crease, or flake off throughout the day. And plenty of people talking about how they finally found their perfect shade match with this concealer!
But does it actually live up to the hype?

Tarte Shape Tape Concealer Review
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Price And Shade Range
Let’s start by talking about price, availability, and shade range.
The Tarte Shape Tape Concealer retails for $27. The price point isn’t super affordable, but it isn’t too expensive either. It’s pretty much on-par with the prices of other products from Tarte Cosmetics, and priced similar to other high-end concealers like Nars, Makeup Forever, and Fenty.
Finding this concealer is super easy, since it’s offered at a variety of stores, both online and in-store. You can purchase the Tarte Shape Tape Concealer at a number of stores including Ulta, QVC, and directly from Tarte Cosmetics.
The shade range for the Tarte Shape Tape Concealer is actually pretty good. They offer 30 shades ranging from very fair to deep. Each shade is noticeably different, so you’re very likely to find one that’s perfect for your skin tone.
It’s also important to note that Tarte Cosmetics is a cruelty free company and all of their products are vegan. Which makes this concealer a great option for those who don’t use products that have animal derived ingredients or products that test on animals.
But how does it apply? And does the coverage live up to the hype?
Application And Coverage
The Tarte Shape Tape Concealer has been raved about by pretty much everyone for being a concealer that truly covers everything up. And everyone is right.
The Shape Tape Concealer covers up dark under eye circles and the most noticeable of blemishes. It applies evenly and goes on smooth. The coverage is buildable as well, allowing you to apply just the right amount for your specific needs. Although this concealer offers full coverage, it has an extremely lightweight formula that doesn’t feel heavy or tight.
Application can be a bit of challenge due to the size of the applicator, especially if you have a smaller area you want to cover up. It’s a little inconvenient, but as long as you make sure there’s only a little bit of product on the applicator it works fine. Then just build up until you get the coverage you want.
If you’re looking for a good concealer to highlight with, the Tarte Shape Tape Concealer works really well for that also. Just add a little to the areas that would naturally catch light, (like the the bridge of your nose, your chin, and your forehead ), and blend for a flawless matte highlight.
Okay so it’s full coverage and easy to apply. But does it last all day, or does it break apart?
Wear
One of the first things, and something super important, that I noticed about the Tarte Shape Tape Concealer is that it doesn’t oxidize. So often you find an otherwise really great product, but after wearing it for an hour, it turns into a completely different, and totally unflattering, color. This concealer stays true to its original shade throughout the day! Just another one of the reasons why I’m a major fan.
Not only does the Tarte Shape Tape Concealer stay true to color, it also lasts all day long. No need to worry about your concealer breaking apart when wearing this! When you put this concealer on, it stays on.
And another thing you don’t need to worry about with the Shape Tape Concealer is creasing. Or flaking. In fact, the Tarte Shape Tape Concealer wears just as well as it applies. Which is incredibly.
And what are the cons?
Cons
Overall, the performance of the Tarte Shape Tape Concealer makes it 100% worth it in my opinion. But it does come with a couple of flaws.
The first issue is the size of the applicator. It’s a little large, which can make applying the concealer a little challenging, especially if you’re only trying to use a little. But an easy solution is to make sure there’s only a little product on the applicator, and then applying more if needed.
The other problem I have with the Tarte Shape Tape Concealer is probably the price, but even that is justified by how well it performs. But if money is tight, $27 can seem like a lot to spend on a concealer.
Other than those two issues, I’m over-all super impressed with this hyped up concealer.
The Final Verdict
I’m giving into the hype with this one. I’ve always had a hard time finding concealers that work for me. I don’t have super dark circles under my eyes, but more often than not, concealers don’t stay put for me due to my oily skin. But the Tarte Shape Tape Concealer works!
The Shape Tape Concealer applies and blends easily, giving skin natural and flawless coverage. It doesn’t oxidize throughout the day or break apart. Instead, it stays intact all day long. I also love how easy it was to find my perfect shade, due to their great range of shades to choose from!
Overall, I’m super impressed. The Tarte Shape Tape Concealer lives up to the hype and is an absolute must-have for anyone looking for a full coverage concealer that works!
Have You Tried The Tarte Shape Tape Concealer? What Did You Think Of It?

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