A major key to flawless makeup is using high quality products. But high quality doesn’t have to mean expensive. Some affordable drugstore products can be just as good, if not better, than their higher-end counterparts. And the 10 products mentioned in this post are some of the best makeup products under $10.
These products don’t sacrifice quality for a low price point, and they’re a staple favorite for so many people! These are the best makeup products under $10 that you need to add to your collection, now!

The Best Makeup Products Under $10
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e.l.f. Poreless Putty Primer
Want your skin to look absolutely flawless? Then you need to be using this affordable primer!
The elf Poreless Putty Primer sets the perfect base for your foundation and helps keep makeup in place all day. It’s also infused with squalane, a super moisturizer that won’t clog pores! (So oily babes, you can use this!)
Oh and it’s also a total dupe for the much more expensive Tatcha Silk Canvas Protective Primer.
Milani Conceal + Perfect Foundation
Hides dark circles, covers up uneven skin tone, and leaves skin looking totally flawless. This foundation does it all, which is why it’s one of the best makeup products under $10!
The Milani Conceal + Perfect Foundation is a creamy yet lightweight foundation that covers imperfections all while keeping skin looking truly natural. It has a pump so foundation application is easy and mess free.
Maybelline Fit Me Matte + Poreless Foundation
This foundation is a drugstore makeup best-seller, and for a good reason!
The Maybelline Fit Me Matte + Poreless Foundation offers buildable coverage that keeps your skin looking shine-free and smooth. This foundation actually features micro-powders that help control oil and make pores disappear! Which makes is a great option for those with oily skin.
Looking for more affordable foundations for oily skin? Check out The Best Drugstore Foundations For Oily Skin!
NYX Micro Brow Pencil
Coming in at exactly $10, the NYX Micro Brow Pencil is so good it had to be included in this list!
The NYX Micro Brow Pencil features a precision tip that helps you easily fill in your brows for the most natural look. It’s pigmented, but also light enough so you never have to worry about brows that look way too harsh.
It’s also a total dupe for the Anastasia Beverly Hills Brow Wiz, at almost half the price!
Colourpop Pretty Fresh Hyaluronic Acid Concealer
A concealer that covers up dark circles and keeps the delicate skin under your eyes hydrated throughout the day? Sounds like a dream!
The Colourpop Pretty Fresh Hyaluronic Acid Concealer keeps dark circles covered and stays in place without ever creasing. It’s easily blendable and leaves skin looking fresh and natural. And the added hyaluronic acid keeps skin moisturized, so triple win!
Read more about why you need to be using hyaluronic acid in What Is Hyaluronic Acid? + Why You Need To Be Using It!

Wet N Wild Color Icon 10 Pan Eye Shadow Palette
An eye shadow palette that’s under $10 and high quality? It might sound too good to be true, but it is true!
The Wet N Wild Color Icon 10 Pan Eye Shadow Palette comes with 10 super pigmented cohesive shades that can be used to create a number of different looks. There are a variety of palette color stories to choose from, like neutrals or bolder choices, each containing shadows that are buttery smooth and blend really well!
elf Studio Blush
One of the most affordable products featured on this list, the elf Studio Blush adds a radiant glow to every makeup look.
The elf Studio Blush is super soft and blendable, and can be used as a sheer glow or can be built up for a bolder pop of color. These blushes are perfect for every day wear and the shades are stunning. (PS. Twinkle Pink is a total dupe for the highly rated NARS Orgasm blush).
L’Oreal Lash Paradise Mascara
When this mascara was released, it took the makeup world by storm and quickly became one of the best makeup products under $10!
The L’Oreal Lash Paradise Mascara takes your eyelashes to the next level. This mascara gives lashes both length and volume, and keeps them looking soft and full. It also never clumps, flakes, or smudges!
Wet N Wild MegaGlo Highlighting Powder
Super affordable, highly pigmented, and one of my personal favorite makeup products ever. These highlighters are a must-have for anyone looking for that glow.
The Wet N Wild MegaGlo Highlighting Powder comes in a variety of neutral and bold shades, that are all absolutely gorgeous. The formula is soft and pigmented, and it blends and builds easily, which makes creating your perfect glow super simple!
Colourpop Lippie Pencil
With 40 shades to choose from, each only $6, you can clearly never have too much variety with these lip liner pencils!
The Colourpop Lippie Pencils are long-wearing and have plenty of pigment. They’re also super soft, go on smooth and evenly, and are comfortable enough to wear as an all-over lip color!
My favorite shade Colourpop Lippie Pencil shade is BFF. It’s such a pretty nude!

Read More:
The Best Drugstore Foundations For Oily Skin
The Best Of elf Cosmetics
Must-Have Wet N Wild Products

Thank you for putting this list together! Makeup can be so expensive and since I’m not super big into makeup I never know where to even start, so this helped a lot! 💜
So happy you found this helpful!
Makeup can be expensive, but there are so many affordable options out there that are totally worth it!
xo
I am not a big makeup expert but I do want to build a minimal collection of essential items. I love this list, especially because I can buy items to try out and see if they work for me, without breaking the bank.
Can you recommend any other posts about how to start my own makeup essentials collection? Preferably with small independent brands.
Thank you so much and have a lovely day.
It really is so great that there are so many affordable makeup products that are also high quality!
I do have a few other posts on my site that feature stand-out products from various drugstore brands. As far as small and independent brands, that sounds like a great idea for a post and I’m totally adding it to my list!
xo