Everybody knows blondes have more fun. Except when it comes to hair care and maintenance. Although some of us plan to be blondes for life, (I know I do!), and platinum-toned hair looks amazing, the upkeep can be a total pain.
If you’re a bottle-blonde, you know all about the work it takes to maintain your color and the quality of your hair in general. Toned hair fades over time and frequently lightening your hair can cause some serious damage.
But, if you use the right products you can extend your platinum color, avoid brassiness, and restore damage and keep your hair as healthy as before!

5 of the Best Products for Blonde Hair
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Purple shampoo + conditioner
As a blonde, nothing beats that fresh-from-the-salon platinum look. Icey locks, with absolutely no brassiness, is what makes freshly lightened hair look so good.
Unfortunately, that platinum look doesn’t last long. Frequent shampooing and time causes pigments to fade, and the pigments, (usually purple or blue), that were used to tone your hair are often the first to go.
Once this brassiness occurs, it’s usually time to dye your hair again, even if your roots aren’t even close to showing. And if you’re someone who heads to the salon often to lighten your hair, you know just how expensive it is.
If you want to keep brassy tones out of your hair and you want to extend that cool platinum color, purple shampoo and conditoner are key products you want to include in your hair care routine.
Purple shampoo and conditoner act as a toner to neutralize the natural yellow, red, or orange tones in your hair. In simpler terms, purple shampoo and conditoner are used to keep your hair from becoming brassy, making them one of the best products for blonde hair!
My absolute favorite are the Amika Bust Your Brass Shampoo and the Amika Bust Your Brass Conditioner! Seriously, I recommend this duo to every blonde I know! They do their job at keeping brassy tones away but they’re also extremely hydrating and don’t make your hair feel damaged and gross, like some other purple shampoo and conditioners do.
Hair masks
Everyone who dyes their hair knows just how much damage it causes. And if you’re dying your hair blonde, you can expect a little extra damage due to the whole lightening process.
Nothing is worse than having broken, split, dry, or damaged hair, but there are plenty of ways to help treat and repair it. (Not sure if your hair is damaged? Check out this post that talks about the signs of damaged hair).
Hair masks are a great way to add extra moisture and can help repair all sorts of damage. One super cool thing about hair masks is that there’s so many different types for all of your hair needs. Whichever mask you choose, aim to use one at least once a week. If your hair is really damaged you might want to use a hair mask at least two or three times a week.
Two of my favorite hair masks are the Amika The Kure Intense Repair Mask and the Living Proof Restore Mask Treatment.
Olaplex
If you’re a blonde, you’ve probably heard of this miracle product. Olaplex is the only product that can actually prevent your hair from becoming damaged while in the hair dying process. Which helps make it one of the best products for blonde hair!
Unfortunately, you can’t purchase the first two steps, which are the ones that prevent damage, in store. They’re salon exclusives, and can only be bought by someone who has a cosmotolgy license. Bummer.
But, don’t worry! You can buy and use the other steps, Number 3, Number 4, and Number 5, in their system at home!
Olaplex No. 3 is a bond maintenance cream, and one of the absolute best products for blonde hair. It actually rebuilds and repairs the broken bonds in your hair! Olaplex No.3 is a product that both professional hair stylists and regular consumers rave about all the time, and it’s a big fan favorite of pretty much everyone who tries it. Olaplex No. 3 is also a great product for all hair colors and types, so even if you’re not a blonde, you’ll definitely benefit from using it!
When using Olaplex No.3, it’s best to use their Shampoo and Conditioner as well, Olaplex No.4 and Olaplex No. 5. These three products together can take hair damaged to any level and make it soft, smooth, and healthy again.
Protein Treatment
Like Olaplex, a protein treatment can also help restore damage and make hair healthier. Protein treatments can drastically reduce breakage and can even be used at home!
My favorite protein treatment, and one I use almost every time I dye my hair is the ApHogee Two-Step Protein Treatment. The ApHogee Two-Step Protein Treatment works in two steps, (duh). The first step is using the actual Protein Treatment. This product goes on your hair while it’s wet, then you allow it to dry completely, (either naturally or very carefully with a hair dryer). Then you re-wet hair and allow all of the product to come out. You finish the treatment by applying the ApHogee Balancing Moisturizer and leaving it on your hair for about 2-5 minutes. Once you wash the Balancing Moisturizer out, your hair will look and feel noticeably healthier!
A two-step protein treatment is a little bit of extra work, but it can make a world of difference for your hair, especially if you dye your own hair at home.
Coconut oil
Although I don’t recommend using coconut oil as a hair mask or deep conditioner, because it can cause protein build-up resulting in drier hair if used too often, you can definitely use it on your hair occasionally for more manageability.
I prefer to use the Shea Moisture Coconut Oil Leave In Treatment. It’s an easy to use spray that helps keep hair feeling smoother, looking shinier, and it makes it easier to brush through. Just spray a little into your hands, run them through damp hair, and brush through!
A good brush + hair ties
The tools and accessories you use on your hair are just as important as the products you use. When it comes to taking good care of your hair, a good brush and the right hair ties can make a world of difference.
Depending on what kind of brush you’re using, you could be causing more damage, just think of all the pulling it’s doing, and some hair ties hold your hair too tight causing even more damage!
Use a brush that doesn’t pull on your hair too hard, like the super affordable Wet Brush. Invest in some good hair ties too. I love scrunchies because they don’t hold your hair too tight, but still keep your hair in place! Plus scrunchies are a total look right now!
What are some of your favorite products for blonde hair?

Thanks for the blonde hair tips. My naturally blonde hair has gotten darker and darker, but I’m resisting the urge to color. I think I’ll look around for a shampoo to enhance natural color.
You can totally use purple shampoo on natural blonde hair to help keep it lighter and less brassy!
xo a
Thanks for all of the suggestions. I’m not platinum, but rather a dark blonde. I still have trouble with brassiness. I’ve actually wanted to go a bit darker because of that.
Purple shampoo works to combat brassiness for all shades of blonde hair! The Amika duo is the best too!
xo a
Amazing products! Thank you for recommending.
Thank you!!
xo a
I’ve been planning on going back blonde for a while now! super helpful post!!
Oh yay! Having blonde hair is the best haha!
This was so helpful! I didn’t know that purple shampoos help to neutralize the other natural colors!
Oh yeah! Purple shampoo really does help extend color for blondes! It’s so cool how it works!
xo a
Great product list!
Thank you! They really are all great products not only for blonde hair, but for anyone who wants to give their hair a little extra love!
xo a
I used to use purple shampoo on my dip dye ends. This is a great list. I’ve never heard of Olaplex before!
Oh Olaplex is a total game-changer for your hair, you have to try it!
xo a