Rare beauty is undoubtedly a mega-successful and popular beauty brand. It’s one of the most talked about, and raved about, makeup brands on the market right now. With a nice sized collection of beautiful, innovative, and one-of-a-kind products, it’s easy to see why the beauty brand, founded by Selena Gomez in 2020, has become such a favorite for so many people! If you’re totally new to the brand, here are the best Rare Beauty products you need in your collection immediately! So when you’re ready, come and get it, (na na na na).

The Best Rare Beauty Products You Need In Your Collection
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Rare Beauty Soft Pinch Liquid Blush
I don’t think it would be right to start off the list of best Rare Beauty products without first mentioning what is arguably the brand’s most popular product. The Rare Beauty Soft Pinch Liquid Blush is an iconic makeup product that consistently ranks on best of beauty lists and is well-loved in the beauty community.
It offers a “perfect pinch of color to your cheeks”, with a weightless, pigmented, and long-lasting formula. A little goes a long way with this liquid blush, apply just a dot to start and watch as it blends out into the most flattering and fresh color.
The Soft Pinch Liquid Blush comes in 11 matte and dewy shades. Each shade is absolutely stunning, but my personal favorites include Peace, Hope, and Bliss.
Rare Beauty Stay Vulnerable Melting Cream Blush
If you’re looking for a more subtle blush, the Rare Beauty Stay Vulnerable Melting Cream Blush is the product for you. I also find that this is a great beginner-friendly blush too, since it’s so easy to use.
This innovative liquid-like cream blush gives skin an absolutely beautiful flush of color. It melts right into skin and blends seamlessly into a smooth and natural satin finish that lasts all day. You can wear it alone or over your favorite medium coverage foundation.
The Rare Beauty Stay Vulnerable Melting Cream Blush comes in 5 gorgeous shades. My favorite is Nearly Neutral, a soft neutral pink.
Rare Beauty Perfect Strokes Universal Volumizing Mascara
A mascara that does it all is a must-have for any makeup bag, and the Rare Beauty Perfect Strokes Universal Volumizing Mascara checks all the boxes.
This mascara will give your lashes a fuller look and make your eyes pop, as it volumizes, lengthens, curls, and lifts lashes. The Rare Beauty Perfect Strokes Mascara has a unique brush that works for any and all types of lashes. The mascara formula itself is weightless and feels comfortable on lashes, (it doesn’t irritate or bother sensitive eyes). It also doesn’t clump, run, or flake; truly making it one of the best Rare Beauty products!
Rare Beauty Warm Wishes Effortless Bronzer Stick
Bronzing is made effortlessly easy with the Rare Beauty Warm Wishes Effortless Bronzer Stick!
This buildable creamy bronzer stick melts right into skin on contact and blends out smoothly to give your skin the most natural sun-kissed glow that lasts all day long. I love using this to do a “soft-contour” on days where I want to go more natural with my makeup!
The smooth as butter Rare Beauty Warm Wishes Effortless Bronzer Stick comes in 5 natural shades, in cool, neutral, and warm undertones.
Rare Beauty Stay Vulnerable Liquid Eyeshadow
Liquid eye shadows are the ultimate way to achieve absolutely beautiful and pigmented color on your lids, but they can be hard to work with. They can often be too pigmented, packing a bit too much color for a natural makeup look. They can also sometimes be too runny or watery, and quickly become too dry and cakey. But the Rare Beauty Stay Vulnerable Liquid Eyeshadow, well she’s different.
This creamy and velvety smooth liquid eye shadow blends easily onto lids, revealing a soft, and absolutely stunning, satin finish. The Stay Vulnerable Liquid Eyeshadow wears well throughout the day and won’t crease, smudge, fade, or get cakey. It’s an unquestionable must-have for a quick, everyday makeup look.
The Rare Beauty Stay Vulnerable Liquid Eyeshadow comes in 5 super stunning shades. I’m a big fan of all of them, especially Nearly Rose.
Rare Beauty Positive Light Silky Touch Highlighter
The Rare Beauty Positive Light Silky Touch Highlighter is a newer member of the family, but still undeniably one of the best Rare Beauty products!
This ultra-smooth powder highlighter will give your skin the most beautiful glowy sheen wherever you apply it. The innovative formula makes this highlighter look so natural on the skin, a truly perfect healthy glow! Pro tip: apply it to your collarbones to really make them pop!
The Rare Beauty Positive Light Silky Touch Highlighter comes in 4 luminous shades. My favorite is Mesmerize.
Rare Beauty Always An Optimist Illuminating Primer
If you’re going for a dewy base, the Rare Beauty Always An Optimist Illuminating Primer is a must-have for you!
This silicone-free water-based gel primer soaks right into skin, instantly smoothing, hydrating, and illuminating. You’ll have the prettiest glowy base as skin is perfectly prepped and ready for makeup application!
This primer works really well for my combo, acne-prone skin!
Rare Beauty Liquid Touch Weightless Foundation
The Rare Beauty Liquid Touch Weightless Foundation is unlike any other foundation I’ve ever used! This foundation falls somewhere between a hydrating skin-tint serum and a medium-coverage foundation, and this combination is true perfection!
This foundation is lightweight and breathable, just like a tinted serum, so it’s perfect for those who want the most natural of skin finishes. But it’s also buildable, up to a medium-coverage foundation, and will help conceal redness and acne scarring, and even out skin tone. I love the doe-foot applicator, it’s big and really cool, but it also allows for mess free and super precise application!
The Rare Beauty Liquid Touch Weightless Foundation is suitable for various skin types, including oily, combination, and normal. And with a remarkable 48 shade-range, finding your perfect shade match is actually possible!
Rare Beauty Kind Words Lip Liner
This ultra-creamy lip liner makes defining and lining your lips a breeze!
The Rare Beauty Kind Words Lip Liner glides onto lips like a balm and lasts all day long, no need to worry about smudging! This lip liner makes shaping and defining your lips super easy, and it helps keep lipstick from bleeding or feathering. I’m a big fan of using this lip liner as a blended all over lip color, since it’s actually creamy and hydrating!
The Rare Beauty Kind Words Lip Liner comes in 10 gorgeous shades, and comes equipped with a convenient built-in sharpener.
Rare Beauty Stay Vulnerable Glossy Lip Balm
This has got to be the most comfortable lip gloss out there!
The Rare Beauty Stay Vulnerable Glossy Lip Balm is the best of both worlds, keeping lips hydrated and giving them a beautiful colorful shine! This gloss-balm hybrid is super comfortable to wear, lasts all day long, and never feels sticky or tacky. Plus, it’s formulated with a hydrating botanical blend that actually nourishes and soothes lips, keeping them plump, hydrated, and healthy looking all day long!
The Rare Beauty Stay Vulnerable Glossy Lip Balm comes in 5 high shine finishes.

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