Wet N Wild is nothing short of an iconic drugstore brand. It’s a brand that’s been around forever and is best known for selling affordable drugstore makeup, like really affordable. Wet N Wild is actually one of my all-time favorite drugstore brands, I’ve been using their products forever! And since I’ve been using, and loving, them forever, I want to share the absolute best Wet N Wild products with you!
These are the Wet N Wild products that don’t let their super low prices impact their quality. Products so good I actually prefer them over super-hyped higher-end options! Here are the best Wet N Wild products that you need to be using, like right now!

The Best Wet N Wild Products | Must-Have Drugstore Makeup
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Wet N Wild PhotoFocus Foundation
The Wet N Wild PhotoFocus Foundation is one of the best drugstore foundations! This foundation offers a flawless matte finish, making it a perfect option for those with oily skin. (I even featured it in my Best Drugstore Foundations For Oily Skin post).
The PhotoFocus Foundation is lightweight, but still provides plenty of coverage. It never feels greasy or heavy either! The best thing about the Wet N Wild PhotoFocus Foundation is the low price point, less than $10 for plenty of product!
The Wet N Wild PhotoFocus Foundation comes in 20 shades ranging from light to deep.
Wet N Wild MegaGlo Highlighting Powders
There’s a reason why these highlighters are sitting so high on this list of best Wet N Wild products! The Wet N Wild MegaGlo Highlighting Powders are one of my personal all time favorite makeup products, ever!
These highlighters are super pigmented and absolutely gorgeous on the skin. They’re easy to apply, blend, and build up to help you achieve your desired glow. You can use a little bit of product and get a super natural glow, or blend and build for something more bold, they’re so versatile!
The Wet N Wild MegaGlo Highlighting Powders come in a variety of shades too. There are some natural shades to choose from, or you can go bold with fun colors!
My favorite MegaGlo Highlighting Powder Shade is Precious Petals. It always gives my skin a natural, and super pretty, glow!
Wet N Wild PhotoFocus Concealer
Good drugstore concealers can seem hard to come by sometimes, luckily there’s this one! The Wet N Wild PhotoFocus Concealer provides full coverage, that’s guaranteed to hide even the darkest of circles. This concealer blends easily and doesn’t move. It literally stays in place all day long!
The Wet N Wild PhotoFocus Concealer comes in 14 shades. (Which unfortunately isn’t a whole lot, but they do have a range of lighter and deeper shades to choose from!)
Wet N Wild Color Icon Eye Shadow Palettes
The Wet N Wild Color Icon Eye Shadow Palettes are one of the best drugstore eye makeup products out there! The quality is so high with these that they’re even the perfect dupe for some higher end eye shadow palettes!
The Wet N Wild Color Icon Eye Shadow Palettes come in two sizes. There are 4-pan palettes and a 10-pan palettes.
The 4-pan palettes, or quads, come with 4 eye shadow shades that can be worn together for a well blended look. The 4-pan palettes come in a variety of shades including neutrals or bolder colors.
The 10-pan palettes have 10 shades in each palette that you can mix and match to create a beautiful eye shadow look. Each palette offers a selection of both mattes and shimmers, that all work well together, giving you the ability to create countless looks effortlessly.
The quality of the Wet N Wild Color Icon Eye Shadow Palettes is amazing! they’re pigmented, blendable, and really easy to work with. There are also so many different palettes to choose from, making the shade selection something that caters to everyone!
Wet N Wild Liquid Catsuit Liquid Lipsticks
Easy application, plenty of product, and a wide range of beautiful shades to choose from. Those are just some of the things that make the Wet N Wild Liquid Catsuit Liquid Lipsticks another drugstore makeup essential.
The Liquid Catsuit Liquid Lipsticks come in a variety of super pretty shades including mattes, metallics, bright and fun colors, and the absolute perfect nudes. And each shade offers plenty of pigmentation. These liquid lipsticks also go on easily and evenly and last all day!
Wet N Wild Perfect Pout Gel Lip Liner
Another one of my personal favorite makeup products ever, the Wet N Wild Perfect Pout Gel Lip Liners!
These lip liners go on so smoothly! They really make applying lip liner evenly, something that can be a challenge sometimes, so effortless. The shape of the liner makes it so easy to line your lips with precision, even in those harder to line places like the cupid’s bow and corners.
The Wet N Wild Perfect Pout Gel Lip Liners are also really pigmented and not drying at all! You can actually use them as an all-over lip color, (something I do a lot!).
My absolute favorite shade is Bare To Comment. It is my go-to nude lip liner, and a color I wear all over my lips often!
Wet N Wild Essential Brushes
High-quality makeup tools are a must! But high-quality doesn’t have to mean high-end!
The Wet N Wild Essential Brushes cost less than $5 each, and they perform so well. Their quality is comparable to brushes that cost 5 times as much. They make applying makeup super easy, they blend product well, and they last forever!
My must-have Wet N Wild Essential Brush is the Crease Brush. No joke, my favorite makeup brush ever is this crease brush and it’s only $1!
I absolutely love love love wet n wild lipsticks!! Some of them are very pigmented! I have yet to try any foundation or concealer. Awesome round up!
Erica Raquel
https://www.grandfashlife.com
I love Wet n Wild and so glad that it's easily available in the UK now. The highlighters are my fave, they build so nicely and leave a beautiful finish xx
Hannah | luxuryblush
Hey Ali @varietytales here again. Great post btw. I love drugstore makeup, so learning more about great drugstore products/brands just makes makeup shopping more exciting. I've come across the wetnwild brand but i've only purchased lip gloss. Overall, I'd like to see how the products you mention work for me. Great review!
Stephanie Jay | Variety Tales: https://varietytales.com/
I love wet n wild!!! I always get excited wit their new release/launch! Love everything that you curated here! x
Mari | https://illustrious-mari.blogspot.com
I love them! I bought their whole Fergie collection a while back and their highlighters…damn! You can talk about them all you want! I recently got their luminous primer for my stepdaughter and she loves it